Why Bother With a Donation Platform?
The way in which people are donating to nonprofit organizations has changed in recent years. Many nonprofits are no longer relying on in-person donations but instead are following a more digitized strategy and embracing online fundraising.
Not surprising as over half of all people worldwide now prefer to give online than through any other means.
If you’re looking for ways to ramp up your fundraising efforts and employ a virtual approach, why not consider investing in a donation platform?
In this article, we’ll discuss what a donation platform is and why they’re worth your time and money!
So, what is a donation platform?
In simple terms, a donation platform is a tool that enables people to donate online quickly, easily and securely.
While online donations have only fairly recently gained traction, the concept isn’t actually that new at all! In fact, the first online crowdfunding platform was actually launched back in 1997.
But since then – with the rise of the digital age – there are more and more donation platforms to choose from, and they offer fantastic benefits for your nonprofit.
The benefits of donation platforms
A donation page on your website is great but you could be missing out on potential to raise thousands for your nonprofit.
Here’s why investing in a donation platform is an obvious choice for your nonprofit, no matter how big or small your organization is!
- Helps to manage and improve donor relationships
Your donors keep the cogs turning on your nonprofit so it’s best to stay in their good books, right?
A donation platform makes your donors’ lives easier! It offers convenience – they can donate to your nonprofit on the go or in the comfort of their living rooms. Because of the digital platform, you can easily collect donor contact information so you can provide better and more communication, and enhance those all important donor relationships.
- Allows reporting of data
Donor data is important for you to truly understand who your donors are and how you can improve strategies to attract more. With a donation platform, you can collect a large amount of donor data to make it simple for you to organize, manage and understand your donor data.
You also get a bigger picture of how your fundraising efforts are performing – what’s working well and where there’s room for improvement. It’s automated too, so less effort and less room for human error!
- AB testing
Donation platforms offer AB testing so that you can decide on optimal donation pages for different audiences – you can easily find out what works for different segments of donors.
- Raises more awareness of your nonprofit
Online fundraising platforms are a fantastic way to get more eyeballs on your nonprofit. Donors can share their donation across multiple social media and communication channels so that your nonprofit can gain more exposure and reach more people.
More exposure can convert to more awareness of your nonprofit and its mission, and even open doors to a larger donor pool.
- Diverse payment methods
It’s no longer a question of cash or card these days. There are multiple ways for people to donate, including text to donate and crypto payments. Donation platforms give better payment options than you would otherwise offer on your website or with face-to-face fundraising.
How we can make the process easy
We understand that you have to choose your investments carefully as a nonprofit. There are plenty of donation platforms, all with different features and prices, so it’s super important to choose one that’s going to be cost-effective for your nonprofit.
It can be quite the minefield out there, but we’re here to help!
Our Client Cloudcare crew has a wealth of knowledge and experience in donation and fundraising platforms for nonprofits of all sizes.
To learn more about how we can help your nonprofit get set up with – and get the most out of – a donation platform, check out our website!
